I'm a multidisciplinary designer with a passion for branding, typography, motion design, and 3D.
Beyond design, I also explore visual storytelling through analog photography.
Sverigelotten Rosa Campaign
For Sverigelotten's 'Rosa' campaign, I had the opportunity to create a visually striking concept that blended analog video with digital design techniques, including 3D. Working with Jill Johnson as the campaign's face, I crafted a design language that reinforced the message while staying true to the brand. Seeing the campaign raise over 600,000 SEK for Bröstcancerförbundet while increasing lottery sales was incredibly rewarding.
Sverigelotten
At Folkspel, I played a key role in developing impactful campaigns for Sverigelotten. I combined my design expertise with insights from different parts of the organization to craft campaigns that were not only visually engaging but also effective in driving sales. My work helped strengthen the brand and connect with the audience in a meaningful way.
Motion graphics for Google Chromebook Ambassador Program in Germany.
As part of Google's Ambassador Program, I animated this film to introduce and set the tone for an internal sales initiative. Working from a pre-designed storyboard, I ensured smooth motion, clear messaging, and a cohesive brand feel — delivering an engaging piece that aligned with Google's visual language.
Forsman & Bodenfors Daily
During my four years as a designer at Forsman&Bodenfors, I created campaigns for some of the largest companies in Sweden. My work spanned various media, from print to digital.
Clients
– Telia
– IKEA
– SJ
– Volvo
– Libero
– Preem
– and more…
Pickup
Pickup is the title of a product and service concept I designed, acknowledging today's music consumption, as well as providing a platform for upcoming artists.
The success of media streaming has given rise to a music business model which has proven itself in other mediums: subscription. As a subscriber of Pickup you will receive a vinyl disc in the mail three times a year. This disc will feature up to 10 up-and-coming musical acts, each of whom contributing with a song and lyrics, plus an interview attached to the artwork. Having this extra value will give the musically interested customer an extra incentive to keep purchasing music in physical form.
Yves Klein
Lenticular print design for a Yves Klein exhibition at Moderna Museet in Stockholm. The exhibition's catalog, poster, and invitation card portray Klein's artistic journey as a whole: how he went from rejected to acclaimed, from Nice to Paris, and from orange to blue.
The advanced technique of Lenticular printing made it possible to present both Klein's orange and blue art in a holistic manner. By merging a piece of Klein's rejected orange work with a piece from his latter iconic blue era we paid respect to the artist's very own evolution.
In collaboration with:
– Johanna Spetz
– Amanda Wikner
Vasapapper
Vasapapper is the name of a packaging design for an exclusive handmade paper. The paper was made out of hemp from the warship Vasa’s anchor rope.
The Vasa ship capsized and sank in Stockholm 1628. After 333 years the ship was salvaged, archaeologists found the ship's anchor train of hemp. The challenge in designing the packaging was to give the historic material an expression that is both modern in its appearance and of sustainable value. Today you can buy the so-called Vasapapper at the Vasa museums shop.
In collaboration with:
– Sara Edström
– Pernilla Lundmark
Hors Catégorie
Hors Catégorie is an editorial design, created as part of a school assignment at Berghs. We were asked to create our personal dream magazine, including an interactive iPad version of the publication.
Since I am very fond of cycling, I decided to make a cycling magazine with a particular focus on athletes. My vision was to give readers an insight into what it is like to be a professional cyclist through in-depth reporting with longer interviews.
Hors Catégorie is a French term used in cycle races to designate a climb that is ”beyond categorization”, or an incredibly tough climb.
Experience
Gothia Cup
Partille World Cup
Designer
2024 –
Berghs SoC (Online)
3D-design
2023
Folkspel
Designer
2022 – 2024
Freelance
Designer & Art Director
2020 –
Forsman & Bodenfors Daily (Factory)
Designer
2016 – 2020
AWB
Designer (intern)
2015
Planeta Design
Designer (intern)
2015
Berghs SoC
Graphic Design
2014 – 2016
Clients
– Telia
– Åhléns
– IKEA
– SJ
– Volvo
– Preem
– Libero
– Risenta
– Google
– Electrolux
– Svenskt Tenn
– Skanska
– Gothia Cup
– Partille World Cup
– Gothia Cup Cancún
– Vasamuseet
– BingoLotto
– Dramaten&
– Urb-it
– Robin Söderling Tennis
– Snazaroo
– Sverigelotten
– Svanen
– Affordable Art Fair
– Atrium Ljungberg
– Happy at Work
– ICA
– Trästad
– Folkspel
– HH&P Exectucvie Search
– Funkis Multimedia