The business of selling music has gone through many paradigm shifts, and in the last two decades we’ve seen a shift from retail to online sales and now online streaming has cemented itself as the premiere choice for consuming music. With streaming we see the advent of something that is new for the music industry but has proven itself in other mediums: subscription.
With Pickup, the subscriber will receive a vinyl disc in the mail three times a year. This disc will feature up to 10 up-and-coming musical acts, each of whom will contribute a song, lyrics, and an interview attached to the cover. Having this extra value will give the musically interested customer an extra incentive to keep purchasing music in physical form.
